![]() Acquisition by Link International and Fast Retailing The branding initiative debuts with the Spring Summer 2015 advertising campaign, featuring Natalia Vodianova with photography by David Sims. In 2015, Theory unveils a new logo, its first redesign in 18 years. In 2014, Lisa Kulson, former vice president and head designer at Theory, returns as creative director of women's design. In 2013 Andrew Rosen and the CFDA spearhead the Fashion Manufacturing Initiative, a project whose ambition is to invest in and guarantee the future of garment factories in Manhattan. Theory makes its first move into France with two store openings in Paris. In 2012 The Council of Fashion Designers of America (CFDA) announces Andrew Rosen as the recipient of the Founders Award given in honor of Eleanor Lambert. Women's handbags and shoes were introduced in 2003, and launched nationally in the U.S. In 2000, a license agreement was formed with Link International of Japan, established in 1998, to manufacture, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. The collection performed well and a men's line was added in 1999. In 1997, Andrew Rosen, former CEO of Anne Klein and a Calvin Klein executive, launched Theory with co-founder Elie Tahari in New York City as a women's collection, with a focus on comfortable stretch pants. The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District. The brand currently has 434 retail locations and global sales approaching $1 billion as of 2021. Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories. ![]()
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